Senior paid marketing manager

🏢 Writer · 📍 San Francisco, CA · 💼 hybrid · ⏰ FullTime

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Position Summary & Responsibilities

🚀 About WRITER

WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through superintelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI.

Founded in 2020 with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI.

📐 About the role

WRITER is looking for a senior paid marketing manager to lead our paid media programs. In this role, you'll use AI to personalize and scale paid marketing across channels, with a focus on account-based marketing (ABM) and supporting enterprise sales cycles. You'll work cross-functionally with the broader marketing team to keep paid programs aligned with our overall strategy.

The ideal candidate will have a strategic, data-driven mindset, with deep expertise in full-funnel performance marketing. You’ll bring a validated POV on digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer.

This position reports to the director of lifecycle marketing.

🦸🏻‍♀️ What you’ll do

Build and manage paid marketing programs across social, search, and display channels
Use AI tools to personalize campaigns and scale them efficiently

🎯 Candidate Preparation Guide For Writer Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing full-stack generative AI product sense, LLM fine-tuning capabilities, and enterprise brand voice enforcement.

📋 Preparation Priorities (Key Areas to Clarify):

1. Suggesting generic off-the-shelf prompt wrappers as a defensible enterprise AI strategy
2. Ignoring latency, token cost optimization, and enterprise security guardrails
3. Weak execution on front-end user experience and collaborative editing workflows

✨ Recommended Role Alignment Hook:

I help enterprises operationalize generative AI by building full-stack workflows that enforce strict brand guardrails and proprietary knowledge grounding.

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