Senior Motion & Brand Designer

🏒 Ww · πŸ“ United States - New York πŸ’° $110,000 - $110,000 / yr
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Position Summary & Responsibilities

Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection. With more than 60 years of experience, Weight Watchers is the most studied commercial weight management program in the world, delivered through its No. 1 U.S. doctor-recommended weight-loss program. Its holistic, personalized approach also includes U.S.-based clinical interventions and access to GLP-1 medications when clinically appropriate, and a global network of coaches and community support. Since 1963, the company has led with science to deliver its members the personalized support they need to reach and sustain their goals. Members can access these solutions directly, or through Weight Watchers for Business’ full-spectrum platform for employers, health plans, and payers. In a landscape crowded with contradictory advice, isolating apps, and one-size-fits-all solutions, Weight Watchers offers a proven path forward that is rooted in research, grounded in empathy and designed to help every member feel better in their body and live a longer, healthier life.

About the Role

We're looking for a Senior Motion & Brand Designer to create motion and brand creative across our most important acquisition channels β€” CRM, landing pages, and paid social. This is a senior role for a designer who moves comfortably between quick-turn executions and more polished, higher-fidelity campaign work, bringing strong craft and sound judgment to both.

You'll be the team's go-to expert in motion β€” GIFs, animation, and video. You'll also bring strong foundational design chops, so you can flex across formats and project types. The work is almost entirely digital; print or packaging comes up only occasionally.

What You'll Do

  • Own end-to-end creation of motion assets across email/CRM (animated GIFs, banners), website and landing page graphics, paid social ads, organic social content, and campaign videos.
  • Apply deep motion design expertise (After Effects, Premiere Pro, Jitter) alongside strong core design skills (Figma, Adobe Creative Suite) to deliver polished, on-brand work across multiple formats.
  • Prioritize and manage multiple projects at varying stages of finish β€” from rough concepts to final production-ready assets with
🎯 Candidate Preparation Guide For Ww Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Behavioral alignment with wellness transformation, product empathy, and data-driven personalization for consumer behavior change.

πŸ“‹ Preparation Priorities (Key Areas to Clarify):
  • 1. Treating users purely as conversion metrics without empathy for wellness journeys
  • 2. Suggesting aggressive, unsustainable growth hacks over long-term retention
  • 3. Rigid adherence to legacy frameworks without pivoting to digital-first habits
✨ Recommended Role Alignment Hook:

I scale consumer engagement by blending rigorous data analytics with deeply empathetic product experiences.

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