Brand Experience Manager (m/f/d)

🏢 Yepoda · 📍 Berlin · ⏰ FullTime

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Position Summary & Responsibilities

About Yepoda

Our mission is to bring Clean K-Beauty Innovations, from Korea straight to Europe, UK, and the US – without ever compromising on our values, quality, and sustainability. Our clean, mindfully produced skincare products are made with love in Korea, vegan, cruelty-free, and packed with the best natural and active ingredients.

Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a fast-growing beauty start-up based in the heart of Berlin. Our products are available across Europe and, since March 2025, at Sephora Europe – online and in over 250 stores. As a certified B Corp™, we are committed to building a business with purpose. With a team of over 120 brilliant individuals from around the world, we are actively shaping Yepoda’s story every day.

As Senior Brand Experience Manager, you will own the end-to-end customer and brand experience across all touchpoints, online and offline. Your focus is to map and elevate the customer journey, shape unboxing and product experience, and turn customer insight into segmentation and decisions that keep Yepoda consistent, desirable, and loved at every interaction.

Your Tasks

Own the end-to-end customer journey across channels, identifying and resolving friction points through data, surveys, and feedback
Partner with Marketing, Website, and CRM to personalize digital experiences at scale
Lead the unboxing and product experience — packaging, inserts, merchandise — partnering with Creative and Product Development on new launches, artwork approvals, and regulatory compliance across markets
Build data-driven customer segmentation and personas with CRM and Data teams to power tailored journeys
Own Voice of Customer efforts (reviews, surveys, social listening, support) and the brand perception/awareness studies, turning insights into dashboards and recommendations
Track CX and brand health KPIs (NPS, repurchase rate, churn, Brand Health Index)
Guard brand consistency across tone, visuals, and copy; own the

🎯 Candidate Preparation Guide For Yepoda Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating direct-to-consumer (DTC) digital marketing genius, brand building, and operational excellence in European beauty markets.

📋 Preparation Priorities (Key Areas to Clarify):

1. Over-reliance on stagnant paid acquisition playbooks without understanding modern social commerce.
2. Disconnect from European beauty consumer trends and cultural nuances.
3. Lack of cross-functional collaboration between supply chain, marketing, and product teams.

✨ Recommended Role Alignment Hook:

I scale digital-first beauty brands by combining data-driven customer acquisition with culturally resonant community storytelling.

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