Creative Strategist

🏢 Yepoda · 📍 Berlin · ⏰ FullTime

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Position Summary & Responsibilities

About Yepoda

Clean K-Beauty Innovation. No compromises.

Yepoda is a clean K-Beauty brand that actually proves it works. We make Korean skincare without any of the compromises. Everything is clinically tested, 100% vegan, and formulated above EU standards. So you get the innovation and the results that K-Beauty is known for, plus a real commitment to sustainability. And we make it genuinely fun and easy to use — skincare you actually look forward to.

Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a certified B Corp™ and 1% for the Planet member, based in the heart of Berlin. Our products are available through our own online shop and, since March 2025, at Sephora Europe — online and in over 650 stores. With a team of 140+ brilliant individuals from around the world, we are actively shaping Yepoda's story every day.

As Creative Strategist, you will sit at the intersection of performance marketing and our creative team, translating data into the stories, hooks, and formats that drive Yepoda's paid social growth. Your focus is to turn day-to-day performance metrics into actionable creative direction, keeping design, content, and influencer teams aligned on what's winning and why, while building the testing roadmaps that keep our creative pipeline ahead of platform trends.

Your Tasks

Deliver detailed, actionable creative briefs, direct-response copy, and frame-by-frame storyboards for the design team.
Monitor day-to-day micro-metrics (thumb-stop ratios, 3-second hold rates, CTR) to rapidly diagnose asset performance and propose modular iterations.
Act as the bridge between performance and creative by streamlining the asset request pipeline and managing the feedback loop between media buyers and designers.
Supply the in-house production and influencer teams with data-backed insights, winning hooks, and performance trends to guide their shoots.
Proactively design and build A/B testing roadmaps for new hooks, visual formats, and messaging angles.

🎯 Candidate Preparation Guide For Yepoda Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating direct-to-consumer (DTC) digital marketing genius, brand building, and operational excellence in European beauty markets.

📋 Preparation Priorities (Key Areas to Clarify):

1. Over-reliance on stagnant paid acquisition playbooks without understanding modern social commerce.
2. Disconnect from European beauty consumer trends and cultural nuances.
3. Lack of cross-functional collaboration between supply chain, marketing, and product teams.

✨ Recommended Role Alignment Hook:

I scale digital-first beauty brands by combining data-driven customer acquisition with culturally resonant community storytelling.

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