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PR Manager (m/f/d)

🏢 Yepoda · 📍 Berlin · ⏰ FullTime
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Position Summary & Responsibilities

About Yepoda

Our mission is to bring Clean K-Beauty Innovations, from Korea straight to Europe, UK, and the US – without ever compromising on our values, quality, and sustainability. Our clean, mindfully produced skincare products are made with love in Korea, vegan, cruelty-free, and packed with the best natural and active ingredients.

Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a fast-growing beauty start-up based in the heart of Berlin. Our products are available across Europe and, since March 2025, at Sephora Europe – online and in over 250 stores. As a certified B Corp™, we are committed to building a business with purpose. With a team of over 120 brilliant individuals from around the world, we are actively shaping Yepoda’s story every day.

As Senior PR Manager, you will lead Yepoda’s global communications and PR strategy across all markets. Your focus is to elevate brand awareness, ensure consistent messaging, and create impactful stories across media, partners, and internal channels, while driving measurable reach, impressions, and brand impact in every market.

Your Tasks

  • Lead and continuously evolve Yepoda’s global PR strategy, messaging, and brand storytelling across all markets and channels.

  • Own PR performance across markets by defining, tracking, and achieving clear KPIs on impressions, reach, and share of voice.

  • Manage and steer international PR agencies, including briefing, performance management, budget control, and negotiation of retainers and fees.

  • Plan, draft, and coordinate press releases, media kits, seeding concepts, PR boxes, and PR activations; track and report on results.

  • Drive PR box concepts and storytelling in close collaboration with the Creative and Influencer Marketing teams.

  • Build and maintain key company facts, press materials, and ensure all press touchpoints remain updated and aligned.

  • Develop communication strategies for sustainability, Pride, giving-back initiatives, and other brand purpose campaigns.

🎯 Candidate Preparation Guide For Yepoda Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating direct-to-consumer (DTC) digital marketing genius, brand building, and operational excellence in European beauty markets.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Over-reliance on stagnant paid acquisition playbooks without understanding modern social commerce.
  • 2. Disconnect from European beauty consumer trends and cultural nuances.
  • 3. Lack of cross-functional collaboration between supply chain, marketing, and product teams.
✨ Recommended Role Alignment Hook:

I scale digital-first beauty brands by combining data-driven customer acquisition with culturally resonant community storytelling.

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