Product Marketing Director

🏢 Yext · 📍 New York, NY 💰 $157,050 - $157,050 / yr

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Position Summary & Responsibilities

Yext (NYSE: YEXT) is the enterprise agentic marketing platform. Built on the world's most comprehensive structured data platform for local businesses, Yext gives brands and their partners the visibility intelligence to win every moment of discovery – across AI and traditional search. Yext's API-first architecture connects structured data to APIs, MCP servers, and generative interfaces, so partners and developers can build purpose-built experiences on the same infrastructure powering Yext's own products. Thousands of brands and digital marketing partners in financial services, healthcare, retail, hospitality, and food rely on Yext to manage, measure, and optimize visibility at scale. For more information, visit yext.com.

We're looking for a Product Marketing Director to lead go-to-market strategy for one of Yext's product pillars. This is a high-impact role at the intersection of Product, Marketing, Sales, and Customer Success – responsible for driving awareness, adoption, and revenue for a critical part of our platform.

We're seeking a commercially savvy, data-driven storyteller who can translate market insights into roadmap priorities and turn product innovation into customer value and commercial conversations. You'll own customer, competitive, and market insights for your product area, and drive the positioning, messaging, pricing, and enablement behind every new go-to-market motion.

What You'll Do

Go-to-Market Strategy & Execution

Define and execute GTM strategy for a set of Yext products – shaping positioning, narratives, launch plans, and growth initiatives.
Own positioning, messaging, pricing, and enablement for all new GTM motions, from early concept through launch.
Lead product launches end to end, making sure internal readiness and external execution are both high-impact.
Partner with Demand Generation and Field Marketing to develop integrated campaigns that build awareness, drive pipeline, and support customer expansion.

Messaging & Positioning

Craft differentiated, value-based messaging frameworks that resonate across buyer personas – from CMOs to channel managers to local operators.
Translate technical capabilities into clear, compelling business outcomes tha

🎯 Candidate Preparation Guide For Yext Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Search technology depth, knowledge graph architecture, and enterprise SaaS scalability across global digital footprints.

📋 Preparation Priorities (Key Areas to Clarify):

1. Shallow understanding of modern search, indexing, or semantic graph relationships.
2. Poor cross-functional alignment between engineering, product, and enterprise go-to-market teams.
3. Inability to handle massive scale or multi-region data consistency challenges.

✨ Recommended Role Alignment Hook:

I scale enterprise search and knowledge graph systems that turn fragmented data into precise, authoritative digital answers.

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