Director, Organic Social

🏢 Zocdoc · 📍 New York, NY 💰 $190,000 - $190,000 / yr

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Position Summary & Responsibilities

Our Mission

You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked.

We’re here to give power to the patient.

For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace to power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more.

Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from seeking to getting. We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking.

Fixing healthcare starts with fixing access to it. And we're still just getting started.

Your Impact on our Mission

As Director of Organic Social, you'll own how Zocdoc shows up on social, shaping how patients and providers perceive, connect with, and engage with our brand. You'll define and lead a social strategy that brings the humanity of healthcare and the value of Zocdoc to life through distinctive storytelling, breakthrough creative, and meaningful community engagement. By building a culturally relevant and differentiated social presence, you'll strengthen our reputation, deepen brand affinity, and make Zocdoc not just a platform people use, but a brand they love, believe in, and want to be a part of.

Your day to day is…

Own and lead Zocdoc's organic social strategy across Instagram, TikTok, YouTube, and emerging channels, defining the vision, priorities, and approach to driving brand awareness, affinity, and engagement among patients and providers
Set the creative vision and lead content strategy, ideation, and production, developing distinctive, social-first programming and campaigns that build cultural relevance and long-term brand equity
Build, lead, and develop a high-performing organic social team, overseeing hiring, coaching, performance management, and team structure while managing internal and external creative partners
Own and optimize the organic social budget, strategically allocating

🎯 Candidate Preparation Guide For Zocdoc Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing product-driven empathy for the healthcare consumer, rigorous data-backed execution, and alignment with their mission to eliminate healthcare friction.

📋 Preparation Priorities (Key Areas to Clarify):

1. Proposing monetization strategies that compromise user trust or patient experience.
2. Ignoring regulatory or HIPAA compliance nuances when discussing product expansion.
3. Relying purely on gut feel without referencing metrics or experimentation frameworks.

✨ Recommended Role Alignment Hook:

I build high-velocity digital marketplaces that relentlessly remove operational friction to drastically improve user conversion and trust.

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