Director, Product Marketing

🏢 Zocdoc · 📍 New York, NY 💰 $210,000 - $210,000 / yr

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Position Summary & Responsibilities

Our Mission

You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked.

We’re here to give power to the patient.

For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace to power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more.

Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from seeking to getting. We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking.

Fixing healthcare starts with fixing access to it. And we're still just getting started.

Your Impact on Our Mission

As the Director of Patient Product Marketing, you'll be the strategic voice of the patient inside Zocdoc's Product Marketing organization. Reporting to our VP, Product Marketing, you'll own the overarching positioning, narrative, and GTM strategy for the entire patient-facing portfolio–defining how millions of consumers discover, choose, and come to trust Zocdoc. In this role, you will lead and scale a high-performing team of PMMs, pairing deep market insights with visionary audience strategies that accelerate customer adoption and long-term business growth. By staying ahead of where healthcare is going, you’ll paint a clear picture of the future for patients while helping to shape our product strategy. You will lead our PMM team into an AI-native era—championing automated GTM workflows and modern tool stacks that allow the team to scale efficiently and focus on high-impact work.

Your day-to-day is...

Owning go-to-market strategy and positioning across our consumer portfolio, serving as strategic partner to design, product, and GMs, and bringing a sharp perspective on the exact consumer segments we should build for
Leading and coaching a team of PMMs, setting the standard for audience strategy, messaging simplicity, and high-impact GTM execution
Informing the product discovery with market context,

🎯 Candidate Preparation Guide For Zocdoc Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing product-driven empathy for the healthcare consumer, rigorous data-backed execution, and alignment with their mission to eliminate healthcare friction.

📋 Preparation Priorities (Key Areas to Clarify):

1. Proposing monetization strategies that compromise user trust or patient experience.
2. Ignoring regulatory or HIPAA compliance nuances when discussing product expansion.
3. Relying purely on gut feel without referencing metrics or experimentation frameworks.

✨ Recommended Role Alignment Hook:

I build high-velocity digital marketplaces that relentlessly remove operational friction to drastically improve user conversion and trust.

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