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Marketing Business Analyst (Costa Rica)

🏢 Zuora · 📍 Costa Rica
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Position Summary & Responsibilities

About Zuora

At Zuora, we help businesses grow smarter and adapt faster. Our platform powers modern business models — from subscriptions and usage-based pricing to AI-driven and outcome-based offerings — helping companies launch new products, automate complex billing, and unlock predictable, recurring revenue.

We’ve led the Subscription Economy for more than a decade. Now we’re evolving again by building the definitive platform for quote to cash and helping companies monetize their products and services with an adaptable, AI-ready foundation.

 

The Opportunity

We are seeking an AI-native Marketing Business Analyst to serve as a strategic partner to Marketing Executive Leadership. This role will transform complex demand, marketing, customer, and revenue data into actionable insights that drive investment decisions, optimize performance, and elevate executive decision-making.

Marketing Analytics & Performance Optimization

  • Analyze campaign, digital, event, ABM, product marketing, customer marketing, and demand generation performance.
  • Write complex SQL queries to extract, transform, and analyze data across multiple systems.
  • Build attribution, funnel, and conversion analyses that drive marketing investment decisions.
  • Partner with marketing leaders to define success metrics and optimize program performance.
  • Maintain reusable definitions in markdown-based documentation and other shared knowledge assets to support team enablement and skill-building.
  • Conduct ad hoc analyses to answer critical business questions and support strategic initiatives.
  • Partner with data engineering, RevOps, and business systems teams to ensure data quality and governance.
  • Validate data accuracy and maintain trust in executive reporting.

Executive Measurement & Strategic Insights

  • Design and maintain executive-level marketing performance frameworks, dashboards, and reporting.
  • Develop KPIs and measurement methodologies that connect marketing activities to pipeline, revenue, customer growth, and business outcomes.
  • Translate complex analyses into clear narratives and recommendations for executive audiences.
  • Support quarterly business reviews, board reporting, annual planning, and strategic decision-making.
  • Identify emerging trends, risks, and opportunities thr
🎯 Candidate Preparation Guide For Zuora Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating mastery of the Subscription Economy business model, SaaS metrics (NRR, churn, ARR), and enterprise cross-functional orchestration.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Confusing transactional SaaS metrics with recurring subscription lifecycle metrics.
  • 2. Failing to demonstrate customer-centric thinking in enterprise deal cycles.
  • 3. Lack of familiarity with multi-product SaaS packaging and pricing strategies.
✨ Recommended Role Alignment Hook:

I specialize in scaling subscription businesses by optimizing monetization workflows, driving NRR, and orchestrating complex enterprise SaaS strategies.

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