ASO & Partnerships Director

🏢 Zyngacareers · 📍 Barcelona, Spain; London, UK

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Position Summary & Responsibilities

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

We are looking for an ASO & Partnerships leader to drive organic growth and deepen platform relationships for Merge Dragons, Monster Legends, Dragon City, FarmVille titles and many more. This role owns the studio's app store optimization strategy end-to-end and serves as our primary relationship holder with the major app store platforms — Google Play, the Apple App Store, Microsoft Store and Amazon Appstore.

You will lead a team responsible for improving organic visibility, store conversion, and featuring, while working closely with Product, Creative, UA, and Data teams to unlock sustainable organic growth and strengthen the top of the funnel. You will mentor and empower the ASO team to deliver best-in-class execution, and you'll be the studio's trusted voice in front of our platform partners.

Responsibilities

Strategic Leadership

Own the end-to-end ASO strategy for the portfolio, driving organic installs, store conversion, and keyword/category rankings across all markets.
Define and manage the yearly organic growth roadmap, including localization, seasonal, and launch strategies.
Set the studio's platform par

🎯 Candidate Preparation Guide For Zyngacareers Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluators strictly measure data-driven decision making and live-ops velocity in fast-paced gaming environments.

📋 Preparation Priorities (Key Areas to Clarify):

1. Using 'vanity metrics' instead of core monetization and engagement KPIs
2. Sounding too rigid or waterfall-focused regarding game design updates
3. Lack of passion or active engagement with modern mobile gaming trends

✨ Recommended Role Alignment Hook:

I build resilient monetization and retention loops that scale player engagement without compromising the core gameplay loop.

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