Associate Director UA

🏢 Zyngacareers · 📍 London, UK

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Position Summary & Responsibilities

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

We are looking for a results-driven UA leader to drive profitable growth for Gram Games and Merge Dragons!. This role will own the full UA strategy and execution across all major channels, leading scale initiatives while improving efficiency, measurement, and cross-functional collaboration. You will work closely with Product, Creative, ASO, and Data teams to unlock sustainable growth, strengthen funnel performance, and continuously identify new opportunities. You will mentor and empower the UA team to deliver best-in-class execution with strong accountability on performance outcomes.

Responsibilities

Strategic Leadership

Own the end-to-end UA strategy and performance for the portfolio, ensuring profitability targets are met.
Manage yearly growth planning, scaling strategies, and risk-mitigation across markets and channels.
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🎯 Candidate Preparation Guide For Zyngacareers Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluators strictly measure data-driven decision making and live-ops velocity in fast-paced gaming environments.

📋 Preparation Priorities (Key Areas to Clarify):

1. Using 'vanity metrics' instead of core monetization and engagement KPIs
2. Sounding too rigid or waterfall-focused regarding game design updates
3. Lack of passion or active engagement with modern mobile gaming trends

✨ Recommended Role Alignment Hook:

I build resilient monetization and retention loops that scale player engagement without compromising the core gameplay loop.

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