Lead, Ad Revenue & Analytics

🏢 Zyngacareers · 📍 Bay Area, CA; Toronto, Canada 💰 $96,400 - $96,400 / yr

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Position Summary & Responsibilities

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Position Overview

Zynga is looking for a strategic, experienced, and intellectually curious Ad Revenue & Analytics Lead to join our world-class advertising team. In this role, you will own the end-to-end analytics and optimization strategy for Zynga's advertising inventory, challenging conventional thinking and driving measurable revenue impact across our portfolio of mobile games. This is a high-visibility, high-impact role that blends technical rigor with business leadership. You will drive cross-functional initiatives, mentor analysts, and translate complex data into strategies that move the business forward.

What You'll Do

Define and own the roadmap for key ad revenue initiatives that maximize revenue across Zynga's advertising inventory
Lead complex, multi-stakeholder initiatives from ideation through rollout across our game portfolio
Stay close to daily ad revenue performance, flagging anomalies, diagnosing shifts, and surfacing optimization opportunities, while keeping ad monetization leadership informed of trends and their business implications
Lead the design and execution of complex A/B tests; translate

🎯 Candidate Preparation Guide For Zyngacareers Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluators strictly measure data-driven decision making and live-ops velocity in fast-paced gaming environments.

📋 Preparation Priorities (Key Areas to Clarify):

1. Using 'vanity metrics' instead of core monetization and engagement KPIs
2. Sounding too rigid or waterfall-focused regarding game design updates
3. Lack of passion or active engagement with modern mobile gaming trends

✨ Recommended Role Alignment Hook:

I build resilient monetization and retention loops that scale player engagement without compromising the core gameplay loop.

🔒 Free Candidate Preparation Access

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