Product Marketing Manager

🏢 Tines · 📍 Boston, MA (Hybrid); United States - Central (Remote); United States - East (Remote) · 💼 hybrid 💰 $175,000 - $185,000 / yr
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Position Summary & Responsibilities

Tines is the intelligent workflow company that powers some of the world's most important workflows. 

Tines has been supporting IT and security teams from a diverse range of customers, including Canva, Reddit, SAP, Coinbase, Mars, Fin (Intercom), and McKesson.

Tines 3B, launched in 2026, is the next generation of Tines – a single, secure environment for every team’s apps, agents and automations.

As an integrator across the entire tech stack, Tines is vendor-agnostic integrating with any API-enabled service. This flexibility enables our customers to achieve their highest-priority goals faster. Tines has security woven into its DNA, and our platform is secure and private by design. 

At Tines, we're driven by our values of Simplicity, Speed, and Soundness. We're committed to delivering exceptional customer experiences while fostering a company culture that nurtures individual curiosity, growth, and integrity. We’re excited about what’s next, and we’re looking for others to join us on our journey.

About the role

In this role, you’ll develop a customer-centric narrative for Tines’ platform capabilities. You’ll work closely with product, engineering, commercial, and marketing teams to turn technical capabilities into clear positioning, compelling content, and effective product launches.

IT will be a priority audience, and you’ll help us reach customers and decision-makers across other lines of business. Working alongside our audience product marketers, you’ll connect a consistent platform story to the problems different business teams need to solve.

You’ll be a leading voice on where Tines fits in the evolving AI landscape. This is a hands-on opportunity for someone who enjoys building with the product, forming a defensible point of view, and turning that thinking into work our teams and customers can use.

You can work remotely within the US but must in an eastern or central state. 

What you will be doing:

  • Market research. Conduct customer interviews and win/loss research, follow AI developments, and contribute to analyst engagement. Turn what you learn into recommendations for our positioning and go-to-market approach.
  • Competitive intelligence. Understand emerging competitors and established alternatives. Translate research into differentiation, battlecards, objection-handling resource
🎯 Candidate Preparation Guide For Tines Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluators strictly focus on radical automation-first thinking, relentless user empathy for security/ops teams, and extreme clarity of thought when dismantling complex workflows.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Over-complicating solutions or relying on heavy custom code instead of leveraging native logic
  • 2. Failing to show extreme ownership and a bias for speed during operational fire drills
  • 3. Exhibiting poor cross-functional empathy toward technical support and product users
✨ Recommended Role Alignment Hook:

I build resilient, automated workflows that don't just save time, but fundamentally eliminate manual toil so elite teams can focus on high-leverage engineering.

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